Capturing consumer attention has always been fundamental to effective advertising. In its 2003 Media Model, the Advertising Research Foundation (ARF) ...

Today’s vast television ecosystem combines streaming services, traditional pay-TV, and free ad-supported platforms, reflecting a sea change in how viewers find and consume video content. The scales ...

While a beleaguered news industry may be tempted to double-down on safe bets, consumer expectations demand innovation and experimentation One of my new favorite YouTube channels is First We Feast, ...

Change is an inevitable part of journalism. No one would deny the radical – and ongoing – technological shifts impacting the craft over the past three decades. And few (if any) would deny that some ...

Even when unintentional, media bias can do measurable economic harm to entire nations, new research indicates. The economies of African countries are negatively impacted by media bias to the tune of 4 ...

A new robots.txt protocol must be created to allow publishers to specifically convey the purposes for which their content may or may not be used While in some ways the web has evolved organically, it ...

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Government control of media outlets around the world is on the rise, according to the State Media Monitor 2024 report. The portion of editorially independent media among all state-controlled and ...

Every year, poor data quality costs organizations an average $12.9 million, according to Gartner. These companies are actively looking for ways to eliminate that waste and the market has responded.

TikTok is becoming an increasingly important platform for content creators, brands and media companies of all kinds. That’s especially true for those seeking to connect with younger audiences. Today, ...