Using social media as a pharma brand can feel risky due to regulatory constraints - but it can make a big impact when used in ...

The mood among US TikTok users has been an anxious one in the past few weeks as they monitor the progress of the Supreme Court appeal that could determine whether TikTok will be forced to divest its ...

Companies that sell business-to-business (B2B) can often find it challenging to market what they offer in a way that excites and engages. However, over the past few years, many marketers have pushed ...

We’ve published a list of digital and marketing trends every January at Econsultancy for well over a decade, and have been training marketers for the better part of 20 years. Looking back at some of ...

From Google announcing multi-modal ‘multisearch’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive ...

And then there’s the basics that every marketer, ecommerce and digital professional should understand. This glossary aims to break down the expanse of ecommerce terminology out there and is a great ...

The 2020 Digital Trends report, published by Econsultancy in association with Adobe, looks at the most significant digital-related trends driving marketing and customer experience strategies, with a ...

It has been a tumultuous year in social advertising, as brands and advertisers pulled back on paid social amid macro-economic challenges and iOS privacy updates. So, as we head into 2023, can we ...

What are the most important Google ranking factors for SEO? Look up this question (on Google, naturally) and you’ll find a wide array of different articles each claiming to have THE definitive answer ...

Five years on from the initial launch of the Amazon Echo in November 2014, many would claim that we’re in the midst of a ‘voice revolution’. Certainty about this fact has only grown with every new ...

TikTok has had a big impact on fashion retail in the past 12 months, with brands increasingly using the platform to both determine trends and drive sales. If you are of a certain demographic or a ...

This report helps marketers better understand data within the wider scope of digital transformation and how data underpins businesses. It sets out why digital transformation is needed; the role of ...