With Apple on board, expect RCS to become a more popular and effective channel for U.S. marketers. With Android alone, marketers in the U.S. could expect to reach approximately 40% of U.S. consumers.

Suggested replacement metric: Social media leads and conversions Why they’re stronger: This metric focuses on how many leads or actual customers your social media efforts generate. For B2B, this might ...

Usercentrics is a global market leader in the field of Consent Management Platforms (CMP). We enable businesses to collect, manage and document user consents on websites and apps in order to achieve ...

Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial ...

Structured data is code you can manually or automatically add to your site. This code makes additional context available to search engines about the page’s content, making it easier for them to ...

Tanya Thorson is a strategic growth marketing and product leader who’s spent over two decades transforming how brands connect with people.From retail giants to cybersecurity startups, she helps ...

“Relay42 helps businesses to turn siloed customer data into personalized customer journeys that drive business growth,” said Relay42 CEO Christiaan van der Waal in a statement announcing the release. ...

Episode highlights 00:00: Introduction to Playbook Broken 00:37: Meet Melissa Reeve: Marketing veteran 01:18: Hyper Adaptive: Melissa’s new book 03:04: AI literacy and organizational change 04:41: The ...

The future belongs to marketers who blend the art of storytelling with the science of technology — who remember that while AI can drive precision, only people can build trust. As we enter this next ...

Ana Mourao is an Experimental Marketer with extensive experience in helping large, complex B2B2C companies make CRM and Digital Marketing decisions with incomplete data using an experimentation ...

Varying performance and multi-turn problems While the agents struggled with many tasks, they excelled at “Workflow Execution,” with the best agents having an 83% success rate in single-turn tasks. The ...

Without a UX designer in the middle, I have limited means to show the visualized page, leading to endless rounds of back-and-forth, meaning my creative momentum tends to hit a wall. For a recent ...