AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Proof keeps piling up that gen AI makes marketing creatives lazy; Google stops serving ads to parked domains, prompting ...

Programmatic bidding algorithms aren’t always aligned with campaign goals, so agencies are creating algorithms tailored to ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Using generative AI seems to diminish the instinct to credit intellectual property and actual creativity. The examples are piling up.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AI isn’t something a marketer “does.” It’s not a singular action or task, and there is no AI easy button. And so AI ...

Proof keeps piling up that gen AI makes marketing creatives lazy; Google stops serving ads to parked domains, prompting questions as to why those domains were ever monetized; and a resurgent David’s ...