Download our free guide to becoming a commercial B2B marketer. Learn the skills, strategies, and competencies you need to ...

Two decades ago, the pathway to product knowledge invariably led through direct interactions with sales teams. Sales representatives held the keys to information, controlling the flow of product ...

Discover how AI is transforming B2B marketing recruitment: boosting sourcing and reducing bias. But human judgment remains ...

With two detailed case studies that illustrate GTM best practices in action, including how Phi Partners unlocked £6m (approx.

Discover how AI-powered social selling boosts engagement, personalizes outreach and aligns sales with the modern buyer’s ...

When we looked at the overall agency landscape, we saw an increase in US gross income by 25.9% from $13.5 million last year to $17 million in the most recently closed financial year. And out of the 29 ...

Out of the 29 agencies we surveyed, 24 of them stated that their financial year came to a close in December 2025. The other remaining agencies stated that theirs ended in January, February, October, ...

The second meeting of the Mosaic Project, a consortium of marketing technology leaders, took place in London in May 2025. Organised by Clevertouch Consulting and chaired by Professor Rob Angell of ...

Fortunately, this is fantastic news for B2B marketers. We are the masters of the digital channels our buyers use to find solutions, meaning we are increasingly responsible for the commercial success ...

Today’s buyers are informed and empowered, often making up to 81% of their purchasing decision before ever engaging with a salesperson. This monumental shift isn’t just about the availability of ...

3. Content Expansion and Distribution AI has proven valuable in creating derivative assets from core thought leadership. Once the central narrative and point of view are established by human experts, ...

The Case for Long Form Despite the rise of AI-driven skimming, David is not ready to declare the death of long-form content. In fact, he predicts a paradoxical outcome: “You might find that the ...