A clear, concise and constantly updated guide for industry trends and predictions—all in one place. Check back often for the ...

Achint Setia, Zalora’s chief revenue and marketing officer, officially stepped down from his role on December 31, 2024, after a two-and-a-half-year tenure. Setia confirmed his departure in a LinkedIn ...

After outpacing Tesla and smashing 2024 sales records, BYD faces its toughest road yet. With 45% EU tariffs and a locked-out U.S. market, can the EV giant supercharge global ambitions or stall under ...

Omnicom and Interpublic Group (IPG) recently announced a historic merger, creating a powerhouse that now commands 15.5% of the global advertising market, surpassing rivals WPP (14.8%) and Publicis ...

Publicis Groupe's chief executive Arthur Sadoun has welcomed the announced Omnicom-IPG deal, saying it offers an opportunity for Publicis. In an internal video to staff, Sadoun said such an ...

Forget the Year of Mobile – we're living in the decade of AI. Artificial intelligence of all types, not just the generative type, has continued to be the talk of marketing for the past 12 months.

Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits! Premium member-only articles & analysis Campaign’s annual APAC Agency Report Cards ...

MediaSense handled the review, which encompassed Volvo's global markets, including the US, UK, and China. Initiative, backed ...

Beyond the headlines: Examining the IPG-Omnicom merger’s impact on clients, competition, and creativity. In accordance with ...

In what portends to be a watershed moment for global advertising, Omnicom Group and Interpublic Group (IPG) have unveiled their intention to forge a $31 billion advertising colossus—a union that would ...

Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits! Premium member-only articles & analysis Campaign’s annual APAC Agency Report Cards ...

The Enforcement Directorate (ED), India's premier agency investigating money laundering and enforcing foreign exchange laws, conducted raids at 19 locations across Mumbai, Delhi, and Gurugram as part ...