India’s over-the-counter (OTC) market has experienced a remarkable transformation in recent years, aligning with global ...

As virtual influencers made their presence felt throughout 2024, Campaign probes how their use in brand campaigns is sparking ...

Digital marketing and content creation drive 9% hiring growth, putting fresh talent in the spotlight for advertising agencies ...

Articles written by Vikas Bansi ...

In their latest campaign, boAt and Zepto bring a hilarious and relatable story to life, featuring Balraj, the 'nice guy' who ...

Creating memorable festive season campaigns is all about innovatively weaving the values of authenticity and empathy into the ...

The digital revolution has undeniably transformed how audiences consume entertainment, with over-the-top (OTT) platforms ...

India witnesses rise in digital marketing jobs at the entry level in 2024; roles in programmatic advertising show rapid ...

The cinema exhibitor is looking at growing its media business across new markets in India, under the restructuring led by ...

As Gen Z and AI influence workplace practices, HR in advertising is changing from administrative to a more balanced, ...

The co-founder and CEO of VdoCipher explains why brand marketers must advocate for DRM to help OTT platforms secure streaming content and boost their own advertising returns.

The campaign will be launched across digital platforms, television, and social media channels.