India’s over-the-counter (OTC) market has experienced a remarkable transformation in recent years, aligning with global ...

As virtual influencers made their presence felt throughout 2024, Campaign probes how their use in brand campaigns is sparking ...

Articles written by Vikas Bansi ...

Digital marketing and content creation drive 9% hiring growth, putting fresh talent in the spotlight for advertising agencies ...

As 2024 draws to a close, the advertising and marketing landscape has seen an increasing reliance on artificial intelligence ...

Targeted at media buyers and publishers, the new ad tool, Magnite Audiences, is available for activation in India and ...

The American author known for his adventurous storytelling, Jack London (real name: John Griffith Chaney), was enamoured with ...

The latest ad films and campaigns from brands like Bakingo, Lay’s, CYLNDR, Flipkart, The Sleep Company, Voltas, Dabur, ...

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Adapting to changing consumer demands and implementing nimble, customer-focused marketing strategies can help revive the languishing malls in Indian cities, says the chief operating officer for real ...

While this merger promises growth, the ad veteran cautions that the companies must avoid missteps from Omnicom’s failed Publicis deal, especially on leadership and culture.

As 2024 approaches its conclusion and end-of-year lists begin trickling in reminding us of what was and what could have been, Google has released its 14th annual global Year In Search film—part of a ...