Among the CMOs recently surveyed by Boston Consulting Group, 79% are confident that the technology will improve their ...

As one of the top running brands in the U.S. since the 1970s, Brooks knows its way around a performance running shoe. Some 50 ...

Chocolate brand Tony’s Chocolonely has enjoyed an increase in sales thanks to a shift in its marketing spend and channel ...

Influencer marketing is on the rise, with 59% of all marketers—and 69% of U.S. marketers—planning to partner with more ...

Marketers are wooing Gen Z as assiduously as they did millennials, Gen X and baby boomers before them. But not all the methods of courting previous generations of consumers work with Gen Z.

Google launched "AI Mode," a chatbot-style interface embedded into its apps, at its annual developers conference this week.

According to Gartner's 2025 CMO Spend Survey, marketing budgets as share of company revenue remain flat, and 39% of plan to ...

Editor’s Note: The Honest Kitchen, a 23-year-old pet food brand, has launched its first-ever full-funnel marketing campaign following a sizeable retail distribution increase. In a piece from Chief ...

Coors Light engineered its cans to change color when the beer was cold enough to drink—from grey Rocky Mountains to ice cold blue—back in 2009. It was a new concept for consumers that warranted a ...

Tariffs were almost certainly the flavor of the week over the last period. These taxes on imported goods are sending shockwaves through markets, upending pricing strategies, shaking consumer ...

Editor’s Note: While some brands are using generative AI to produce brand content, Swedish oat milk brand Oatly, known for its original, animated packaging and irreverent copy, is taking a ...