The idea of ‘fertile ground’ is central to For the People’s recent place branding project for the abundant Meander Valley in Tasmania Located in the heart of Tasmania, the Meander Valley is a lush ...

The rich are ploughing money into wellness and age-defying procedures, meaning youth and health is more of a luxury statement ...

From Saint Laurent to LVMH, luxury brands and fashion houses are developing their own ‘prestige’ entertainment as part of a ...

Black Pencils were awarded to the Paris 2024 Olympics design, a surrealist music video for A$AP Rocky and an Excel spreadsheet-coded animation for Spotify ...

Cohen has dreamed up a character and narrative world inspired by her childhood babysitter for a new series shot by Parr ...

The new campaign film by rubberband. follows Kaia Gerber’s day on a Mango shoot - but not in a conventional documentary sense ...

The popular Substack has launched a new print magazine, with its first issue digging into playful, absurdist food stories ...

As quickfire micro-trends and global cultural shifts shake up the luxury landscape, we explore the evolving power dynamics ...

As Max reverts to HBO Max, Interbrand’s Fura Jóhannesdóttir examines when and why it is wise for a brand to return to its ...

Vikki Ross has been writing copy for major brands for 23 years. She specialises in branding and tone of voice, and travels the world telling businesses how to talk. She also regularly teaches, judges ...

Certain luxury brands have been setting the bar high on social, demonstrating that being smart and unexpected can prove the ...