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Consumers in Europe continue to be affected by various crises. After inflation peaked in 2022, 2023 was characterized by an adjustment to the increased cost of living. Additionally, the multiple ...

Since 1934, GfK's Retail Panels have been a reliable source of comprehensive and impartial market insights. Expanding beyond sectors like Technical Consumer Goods and Fashion, GfK Belgium now ...

This webinar will feature presentations to unveil effective pricing techniques, fuelled by invaluable insights from GfK thought leaders, client inputs, and consumer data gathered in the Netherlands.

2月29日，顺德燃气具商会2024年度会员大会顺利举行。GfK中怡康厨小事业部总经理施婷受邀代表GfK参加会议，并发表《2023年厨卫及燃气具市场总结》报告。 GfK中怡康厨小事业部总经理施婷 报告从 ...

Media were once easily defined by their devices: television programs were seen only on TV sets; magazine news and feature articles were seen only in print; radio broadcasts could only be heard on a ...

Am 14. Mai fand unser diesjähriger RegioGraph Praxistag 2024 als hybride Veranstaltung statt. In sechs Vorträgen konnten die Teilnehmenden in Nürnberg und online die Geomarketing-Software RegioGraph ...

How is purchasing power for watches and jewelry distributed within different countries across the world? Find out in our free compendium with maps for 30 countries. Where is purchasing power for ...

GfK Consumer Life is the longest running study forecasting how life evolves across 26 global markets. It shows shifts in consumers’ values that introduce new expectations for what brands need to do to ...

Up-to-date and precise geodata are essential for your analyses in order to make reliable business decisions. Visualize your company data on digital maps and add our purchasing power data to gain ...

52% of auto intenders (consumers in the market to buy a vehicle) would remove a vehicle from consideration if it does not offer the right technology. With so much on the line, industry stakeholders ...

The average per capita purchasing power in Europe amounts to 18,768 euros in 2024. However, there are significant differences between the 42 European countries: people in Liechtenstein, Switzerland ...