Marketers are using persona-driven AI to enhance customer interactions, test campaigns, and maintain authentic brand voice at ...

CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals ...

Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent ...

In a world where time is a precious commodity and information flows at a relentless pace, the traditional approach to learning is undergoing a revolutionary transformation. Imagine a learning method ...

AI is no longer optional in ABM. Learn how B2B marketers are using it today, what's holding them back, and what's next.

As the global pandemic slowly recedes, marketers are continuing to focus on better ways to engage their audiences online. Email remains an important part of the marketing toolbox. Approximately 80% of ...

Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, according to recent research from Market Research Institute International (MRII). The ...

Ryan: The reason that we talk about a 16-piece strategy is because we've tested it. In order to create that network effect where Google sees it and it's like that two Spider-Men pointing at each other ...

Evaluating performance accurately is vital for making strategic recommendations, allocating budget, and getting C-suite approval—which, as a marketer, is your everyday life. That makes customer ...

Chief marketing officers are increasingly optimistic, confident, and curious about generative AI, according to recent ...

Keeping up with today's social media advertising trends—the rapid shifts in technologies, audiences behaviors, and format types—can be a huge challenge. The task is made even harder by the fact that ...

Every marketing strategy has a primary goal, whether that goal is to generate new leads, grow an email list, increase sales, or something else. However, prospects rarely go straight from learning ...