Your potential client's or current customer's reasoning is far from being entirely objective or procedural. It's hardly ever "I want to solve this problem or need, so I'll just do X to address it." ...

In 2010, I dropped out of college to start a social-listening marketing technology company. Social media was in its awkward teenage years. We didn't know it then, but we were starting one of the first ...

Because of the wide availability of opportunities to create surveys using free online survey software, you can quickly and easily gauge customer satisfaction or interest in new product offerings via ...

A recent survey conducted by Ipsos MORI for the Private Label Manufacturers Association found that 41% of shoppers now identify themselves as "frequent" buyers of store brands or private labels.

People experience the world using four principal psychological functions—sensation, intuition, feeling, and thinking—according to Swiss psychiatrist Carl Gustav Jung, the founder of analytic ...

The benefits of having a strong brand are tremendous. Strong brands charge premium pricing; they thrive during economic downturns; they attract great employees, partners and customers; and they can ...

Marketing automation has become essential for driving organizational efficiency and fostering collaboration across departments as businesses focus more time and resources on improving customer ...

When attempting to execute a successful earned-media strategy, it is hugely beneficial for a firm's marketing and communications teams to be aligned. However, more than half of marketing and comms ...

What are the ideal word counts for your social media posts and blog articles? Here's a look at the different ideal content lengths according to an Express Writers infographic. Twitter has a ...

Consumers in the United States and the United Kingdom say the logos of Nike, Apple, Coca-Cola, and McDonald’s are the most memorable, according to a recent report from Siegel + Gale. The report was ...

YouTube's global advertising revenue growth rate in 2023 is expected to be more than double the growth rate the video platform achieved in 2022, according to recent forecasts from WARC. The ...

Think you're a Marketing Whiz? Everyone thinks they're a whiz at marketing. You love to critique Super Bowl commercials, you've put up a web site with cool graphics, you know how to judge a good ...