In fast-paced project environments, effective leadership goes beyond strategy and technical skills. It requires a deep understanding of human behavior at the neurological level. The neuroscience of ...

Which influencers with content related to specific industries have the highest follower counts? To find out, researchers at LLC Attorney examined December 2024 data from major social media platforms.

A massive shift is happening in marketing right now, and if you're still relying 100% on agencies you might already be behind. For decades, the default marketing model for brands has been to outsource ...

There are more than a few myths floating around the industry about seemingly magical quick fixes for removing spam traps from your subscriber list. It would be great if you could. Unfortunately, ...

NFL teams now have 13.2 million followers on Twitter in total, and teams have increased their follower base by an average of 27% since August 2014, according to a recent report from Encore Alert. The ...

"What should I keep in-house (i.e., do with teams inside the company's four walls), and when should I use an agency?" That marketing/advertising dilemma may be one of the most persistent. In the ...

Pricing is one of the 4 Ps of marketing and the most basic tactic, having been around for hundreds if not thousands of years. It is the most direct way of communicating value to customers and has the ...

Some 53% of small business owners say social media is now their main tactic for online marketing, according to recent research from Vistaprint Digital. The report was based on data from a survey ...

Fully 33% of CMOs have their eyes locked on brand strategy, according to Gartner. Why? Because in the battleground of markets, a well-defined brand isn't just nice to have; it's your armor. And it's ...

Research published in AdAge at the end of 2016 helped decode today's five CMO priorities. Two of those priorities fell squarely into the domain of marketing performance management (MPM). The first ...

Are senior marketers prepared to adapt their search strategies for generative AI search platforms and assistants? What do they wish they knew about those technologies? What are the top challenges they ...

Apple and Google are the two most valuable global brands, according to recent research from Interbrand. Its annual report was based on an analysis of major brands around the world. The researchers ...