How can you make your brand's Twitter presence more impactful? An infographic (below) from TrackMyHashtag, which was based on this post, looks at strategies for boosting your Twitter marketing.

Whether your customers are Baby Boomers, Echo Boomers, Gen X-ers or Gen Y-ers, or even Seniors, one thing is sure: They know and understand much more about marketing than ever before. Call today's ...

Are you sick of seeing "just a friendly reminder" in work emails? If so, you're not alone. According to an analysis conducted by Mailsuite, it's one of the most common passive-aggressive phrases in ...

Which qualities make social media content feel culturally relevant? Or relevant to individuals? What impact does using slang and referencing big cultural moments have on perceived relevance? To find ...

In 2010, I dropped out of college to start a social-listening marketing technology company. Social media was in its awkward teenage years. We didn't know it then, but we were starting one of the first ...

Since Bing's debut in 2009, the search engine's user base has grown to 524 million unique users who conduct about 5 billion searches each month, according to an infographic published by Bing and its ...

One of the most common complaints among marketing professionals is the lack of respect they receive from the rest of their company. This is especially true in technology- and science-based companies.

Marketers know that the need to create great content will only increase in 2017. Doing things the usual way—the way everyone else does it—may help you tick the quantity box, but you'll only fall short ...

Your potential client's or current customer's reasoning is far from being entirely objective or procedural. It's hardly ever "I want to solve this problem or need, so I'll just do X to address it." ...

Because of the wide availability of opportunities to create surveys using free online survey software, you can quickly and easily gauge customer satisfaction or interest in new product offerings via ...

A recent survey conducted by Ipsos MORI for the Private Label Manufacturers Association found that 41% of shoppers now identify themselves as "frequent" buyers of store brands or private labels.

People experience the world using four principal psychological functions—sensation, intuition, feeling, and thinking—according to Swiss psychiatrist Carl Gustav Jung, the founder of analytic ...