With principal-based media reportedly on the rise, some caution against it while others see potential cost savings.

With an over 600% increase in marketing spend over the last seven years, free-from bakery brand We Love Cake’s head of ...

From Oasis’s dynamic pricing to Jaguar’s rebrand, Mark Ritson shares his top five marketing moments of the year.

The B2B software firm beat the British Heart Foundation’s ‘Streams of (un)consciousness’ to take home the top prize.

Breast Cancer Now is on a mission to use its owned and shared channels “more holistically” to grow awareness and urgently” ...

The insurer has launched three digital-first motor insurance products, specifically designed for the price comparison market.

Gamification, consistency and online engagement have paid off for brands this Christmas as Aldi and M&S tie for the favourite ...

Social commerce has expanded in 2024 through gaming, interactive filters and livestreaming, with its importance only set to ...

From the challenge of securing investment to the importance of price and product, it’s been a busy year. Here is my take.