European marketers’ priorities are significantly different compared to other regions globally. Here are the trends driving ...

Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a multi-screen ...

MetaBroadcast will work with Gracenote, the content data business unit of Nielsen, to deliver TAM Ireland an ID mapping ...

NEW YORK – July 10, 2025 – Nielsen, the global leader in audience measurement, data and analytics, today announced that it appointed Richard Pacheco as head of global partnerships.

How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.

Uncover how marketers from EMEA and APAC are identifying, measuring and optimizing ROI through the entire customer journey.

Consumers are accessing more media than ever before. To stay ahead, marketers need advertising intelligence to develop efficient media strategies and differentiate themselves from their competitors.

Webinar On-demand: Planejamento (e medição) de campanhas de mídia cruzada em 2025 Descubra as principais tendências de mídia cruzada para informar seu planejamento para 2025.

NEW YORK – February 8, 2024 – Nielsen, a global leader in audience measurement, data and analytics, announced a multi-year renewal agreement with Hallmark Media to measure linear TV across all three ...

Alors que le paysage médiatique devient de plus en plus fragmenté, les spécialistes du marketing sont confrontés au défi de planifier et de mesurer efficacement les campagnes cross-média. Comment ...