NEW YORK – May 20, 2025 – For a third consecutive month, streaming’s share of total TV viewing reached a record high in April ...

Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a critical ...

During April, streaming’s share of TV viewing in Mexico showed a slight decrease of 0.1 percentage points compared to the ...

The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television ...

Discover the five key trends that are shaping the way we watch television ahead of the 2025-2026 Upfronts/Newfronts.

Nielsen data shows Australian food sector ad spend rose 6% to $414M in 2024–2025, driven by strong growth in smallgoods, snacks, and ice cream as brands ramp up media activity across digital and OOH.

Nielsen data shows New Zealand travel ad spend rose 12% year-on-year to $252.65M, driven by airlines and rising consumer demand for both domestic and international holidays.

From Tokyo to Los Angeles, baseball is becoming a vibrant example of cultural fusion from multicultural audiences, with Asian fans leading the charge.

With data covering 70 of the world’s most popular sports, Gracenote makes it easy for automakers to create highly customized experiences down to the league, team and participant level. Gold-standard ...

Mexico City – May 15, 2025 – Nielsen, the global leader in audience measurement, data, and analytics, announced the expansion of its streaming measurement panel from 900 to 1,650 households. This ...

Cricket, a sport often associated with Commonwealth nations, is experiencing a remarkable surge in global appeal. 1 While its traditional strongholds remain undeniable, the sport is attracting new ...