A mídia está se confundindo. Seu mix de marketing está otimizado? Em 2025, os canais digitais estão ocupando o centro do palco, com o aumento do tempo que o público passa em dispositivos digitais. No ...

Warsaw, Poland – March 24, 2025 – Nielsen, a global leader in audience measurement, data and analytics, has published its latest February All Screens Video Landscape report, covering viewing (a ...

European marketers’ priorities are significantly different compared to other regions globally. Here are the trends driving ...

Alors que le paysage médiatique devient de plus en plus fragmenté, les spécialistes du marketing sont confrontés au défi de planifier et de mesurer efficacement les campagnes cross-média. Comment ...

Driving returns is crucial, and having the data to back it up is essential. Join us to uncover how marketers from EMEA and Asia are identifying, measuring and optimising ROI through the entire ...

Report Details Industry driven dataset: Share of Voice is available for 12 industries. Total advertising spend is broken out by Parent Brand and Media group. Data is broken out by Parent Company with ...

At the other end of the spectrum, advertisers with small budgets (like local independent retailers and car dealerships) are more likely to rely on less expensive local TV and radio ads instead of ...

NEW YORK – July 10, 2025 – Nielsen, the global leader in audience measurement, data and analytics, today announced that it appointed Richard Pacheco as head of global partnerships.

Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a multi-screen ...

MetaBroadcast will work with Gracenote, the content data business unit of Nielsen, to deliver TAM Ireland an ID mapping ...

O acordo plurianual oferece a visão mais abrangente do público da Hallmark em todos os canais NOVA YORK - 8 de fevereiro de 2024 - A Nielsen, líder global em medição de audiência, dados e análises, ...