What’s more, various studies point to a meaningful price premium for sustainable goods. In a survey of some 20,000 consumers by PwC in 2024, respondents said they’re willing to pay 9.7% above average ...

Value-creating chief data officers: Cementing a seat at the top table In PwC’s second Chief Data Officer Study, we found more chief data officers appointed by the world’s leading companies—and ...

What do younger workers want today? According to PwC’s Global Workforce Hopes and Fears Survey 2022, their biggest priorities are training, development, flexibility, autonomy, and transparency on ...

Rethinking total reward strategies Pay, incentives, and benefits haven’t significantly changed for decades, but people’s preferences have. Employee compensation needs a rethink if companies are to ...

A version of this article appeared in the Autumn 2021 issue of strategy+business. The first time I visited Google’s sprawling corporate headquarters was to attend a retreat for its human resources ...

This interview is part of the Inside the Mind of the CxO series, which explores a wide range of critical decisions faced by chief executives around the world. Talk about a pivot. When the COVID-19 ...

Other companies struggled to keep pace with the rate of change. It took the leaders of one global automotive components manufacturer nearly a month to obtain the information and insights needed to ...

In extraordinary times, a statement of purpose can serve as an organization’s anchor. A clear reminder of a company’s core identity grounds employees, customers, and other stakeholders, who may feel ...

A version of this article appeared in the Winter 2020 issue of strategy+business.. In the 2019 PwC Global Crisis Survey PDF, 69 percent of respondents said they expected a global crisis in the next ...

These changes are happening in the B2B2C space, too. Hilton Hotels, which has had to furlough tens of thousands of employees as the hospitality industry was decimated by the pandemic, has partnered ...

It was Confucius who said that “life is really simple, but we insist on making it complicated.” I’m going to explain why achieving simplicity matters, and how organizing strategy around the number six ...

Estimating the virus’s effect on the global economy is hard. The SARS outbreak is believed to have cost about US$40 billion; the economist who made that calculation says COVID-19 could cost three or ...