After Poppi Fumbled Its Super Bowl Marketing Move, Competitor Olipop Went on the Offensive
On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy.
Soda startup Olipop valued at $1.85B
Just 7 years after its founding, Olipop is valued at $1.85 billion. The prebiotic soda category, led by Olipop and Poppi, has ...
Poppi soda slammed for ‘out of touch’ influencer stunt: ‘Definitely not buying another one’
The, the day after the Super Bowl, Allison Ellsworth, Poppi’s co-founder and chief brand officer, took to TikTok to address ...
OLIPOP Is Now a $1.85 Billion Brand. 'You Can Accomplish Things You Can't Imagine' Says Its Co-Founder.
OLIPOP co-founder Ben Goodwin explains how his idea for a "functional" soda that supports the gut's microbiome found its way ...
Chevron will slash up to 20% of its workforce as part of cost-cutting plan
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OLIPOP valuation reaches $1.85 billion following Series C funding
OLIPOP, Oakland, Calif., announced the successful closing of its Series C funding round, anchored by a $50 million investment ...
Mitch McConnell says Trump's trade war will raise prices: ‘Tariffs are bad policy'
Mitch McConnell and Donald Trump have had a rocky relationship since their falling out over Trump’s loss to Joe Biden in the ...
Bank of America CEO on inflation impact on U.S. economy: ‘Rates are going to stay where they are'
The Bureau of Labor Statistics reported hotter-than-expected growth in the U.S. consumer price index, forcing markets to recalibrate rate expectations.
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Poppi Soda Faces Backlash Over $25K Influencer Vending Machine Campaign
A marketing stunt involving $25,000 Poppi vending machines has backfired spectacularly for the prebiotic soda brand — and its competitor Olipop is reaping the unexpected benefits.
Prebiotic soda brand Olipop valued at $1.85 billion in latest funding round
Prebiotic soda brand Olipop said Wednesday that it was valued at $1.85 billion in its latest funding round, which raised $50 ...
Here's the inflation breakdown for January 2025 — in one chart
The consumer price index rose 3% on the year in January 2025. Economists worry that broad disinflation is over, even as tariffs loom.
Olipop valued at nearly $2B following latest funding round
The profitable soda offering, with more than $400 million in annual sales, is the top non-alcoholic brand in the U.S. by dollar sales and unit growth, according to the company.