In a surprise opening to Kendrick Lamar's halftime performance during Super Bowl LIX, Samuel L. Jackson went front and center dressed as Uncle Sam before introducing Lamar to the stage. In line with the theme of "The Great American Game," Jackson was dressed in full red, white and blue garb to introduce the act and then play a role within it.

Kendrick Lamar used part of his record-breaking Super Bowl halftime show to pay homage to Oscar-winning director Spike Lee as film fans noticed similarities between Samuel L Jackson's character and a role he'd previously starred in.

Samuel L. Jackson joined Kendrick Lamar's Super Bowl 2025 half-time show performance. Here's what his role was and what it all really meant.

Uncle Sam — aka Samuel L. Jackson — nearly stole the Super Bowl halftime show. The “Pulp Fiction” actor was Kendrick Lamar’s special guest during the Super Bowl halftime show. Dressed in patriotic red, white and blue, Jackson introduced the show, exclaiming “this is the great American game.”

SZA was on hand to perform "Luther" and "All the Stars" in a medley viewers applauded as "incredible" The post Kendrick Lamar Calls Out Drake ‘Not Like Us’ Lawsuit, Casts Samuel L. Jackson as Uncle Sam in Super Bowl Halftime Show | Video appeared first on TheWrap.

Kendrick Lamar's halftime show at Super Bowl LIX was a powerful celebration of Black culture, hip-hop, and the West Coast. The performance was a musical narrative that honored African American narratives and encouraged justice.

Samuel L. Jackon's Super Bowl LIX cameo was a full-circle moment reflecting his lifelong commitment to social commentary and change.

The Grammy-winning rapper performed Drake dis track "Not Like Us," "Squabble Up," "Humble." and "Luther," among others, during football's biggest night.

At least by halftime of Super Bowl LIX, Kendrick Lamar’s performance was the most interesting part of the game — and it seemingly carried a message for President Trump, who is dismantling DEI throughout the government.

Kendrick Lamar performed hits including “Not Like Us” at the Super Bowl LIX halftime show, joined by Mustard, SZA and Samuel L. Jackson as Uncle Sam.

“Salutations!,” the actor Samuel L. Jackson, dressed as Uncle Sam introduced Kendrick Lamar at New Orleans’ Caesars Superdome for the 2025 Super Bowl halftime show — a powerful, commanding creative choice by the first solo hip-hop artist to ever headline the coveted slot.