Circana business tools provide in-depth consumer behavior data, industry trends, and expert analysis of market research to drive business growth. Solutions Market

[CHICAGO] – March 7, 2023 – Following their merger in August 2022, Information Resources, Inc. (“IRI”) and The NPD Group (“NPD”) today unveiled a new combined company name and brand identity: Circana. Circana™ is the leading advisor on the complexity of consumer behavior.

Dec 31, 2024 · Access detailed market reports by Circana, covering diverse industries and topics. Gain insights on current trends and consumer behavior for strategic business planning. Solutions

Circana’s report reveals a £1bn boost in UK toy sales driven by nostalgic “kidults” and growing collectible trends. Discover how evolving consumer behavior and increased holiday promotions are set to fuel record Christmas spending in 2024.

Jan 6, 2025 · Circana recognizes the outstanding achievements of today’s leading consumer technology brands with it’s ninth annual awards. LAS VEGAS, NV — Jan. 6, 2025 — Circana™, a leading advisor on the complexity of consumer behavior, today announced the winners of its 2025 Consumer Electronics (CE) Industry Performance Awards. The 9th annual ...

Oct 17, 2024 · Circana’s Growth Consulting offers you six broad focus areas, with the consumer at the heart of everything. You can leverage our proprietary point-of-sale and panel data, including loyalty card and receipt data, along with deep industry expertise, to develop big-picture strategies.

Dec 17, 2024 · Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

Nov 20, 2024 · Circana forecasts 2-4% dollar sales growth in the F&B market for 2025. Discover insights on consumer behavior, value trends, and global market dynamics, including the rise of private labels, e-commerce growth, and evolving at-home meal preferences. Stay ahead with Circana’s comprehensive outlook.

Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.