Pepsi is a carbonated soft drink with a cola flavor, manufactured by PepsiCo. As of 2023, Pepsi is the second most valuable soft drink brand worldwide behind Coca-Cola; [1] the two share a long-standing rivalry in what has been called the "cola wars". [2]

The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the competition ...

Nov 23, 2022 · When Coca-Cola was founded in 1886 and Pepsi in 1898 (Per the North Carolina Department of Natural and Cultural Resources), they weren't direct competitors. In fact, Insider notes that the...

Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines throughout the world. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke. Pepsi is a carbonated soft …

Aug 13, 2024 · Uncover the Pepsi vs. Coca-Cola rivalry in this concise case study. Learn key marketing tactics, iconic campaigns, and business lessons that shaped the beverage industry.

Oct 19, 2021 · For all the Coca-Cola devotees and Pepsi fanatics out there, read on to learn more about the great Pepsi vs Coca-Cola debate, and how these two all-American sodas really compare.

May 21, 2021 · For many years, Coke was the more popular drink while the Pepsi-Cola Company struggled financially and went through several reorganizations. Then, in 1975, Pepsi took its first direct hit at...

Jun 11, 2019 · After seeing the success of Coca-Cola, he changed his soda’s name from “Brad’s Drink” to “Pepsi-Cola” in 1898 and founded the Pepsi-Cola Company in 1902. Did you know? John Pemberton,...

In the 1950s, Coca-Cola and Pepsi-Cola fought for market dominance through targeted product launches and advertising. Pepsi introduced Diet Pepsi in 1964, while Coca-Cola launched Tab in 1963 — both responding to Americans' growing interest in weight control.

Jan 4, 2013 · Coke developed its iconic contour bottle, got big name endorsements and expanded to Europe. Meanwhile, Pepsi went bankrupt because of WWI. Pepsi merged with Frito Lay in the mid-60s to create...