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Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
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AWARDS 2024 | AdExchanger
CELEBRATING EXCELLENCE IN DIGITAL MARKETING AND ADVERTISING. The editors of AdExchanger present the 2024 AdExchanger Awards, the only recognition program honoring the best of the best in programmatic.
The Programmatic and Marketing Technology Events of the Year
Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Meet Upright Analytics, A Leader Among New Short-Seller Activist ...
Nov 20, 2024 · In 2017, Gotham City Research leveled rough allegations against Criteo, claiming more than half of its impressions went to bots and fake or low-quality sites, as well as the ad agency conglomerate MDC Partners. Last week, another short-seller firm, called Culper Research, published a scathing report on Zeta Global. That followed a series of reports by …
ESPN+ Content Is Coming To Disney+ This Winter
Nov 14, 2024 · Disney is betting it all on sports next year. During its earnings call on Thursday morning, Disney announced plans to bring ESPN+ content to Disney+ starting on December 4, and hinted at what Flagship, its forthcoming ESPN streaming service, will look like.
Addressable TV’s Slice Of The Advertising Pie Keeps Growing
Nov 21, 2024 · Addressable has come a long way in the last few years. When industry-initiative-turned-nonprofit Go Addressable first launched in 2021, one-to-one TV ad delivery was just a small portion of overall media buys. But according to new findings released by Go Addressable and Advertiser Perceptions on ...
How Chinese Sellers Are Quietly Reshaping US Consumer Habits
Apr 18, 2024 · For one, the rise of Chinese ecommerce sellers is very different from the organic growth of TikTok. Chinese companies like Pinduoduo, which owns Temu, have discovered they don’t need organic traction – or even much of a brand – to generate growth.
Is The Trade Desk A Hero Or Villain To Independent Ad Tech?
Oct 11, 2024 · As The Trade Desk grows more powerful, its moves are attracting more attention – and even frustration – from independent ad tech. We explore why. Plus: an update on Google Chrome’s user choice mechanism.
Exclusive: Connatix And JW Player Merge To Create A One-Stop …
Oct 9, 2024 · End-to-end platforms are back in style (unless you’re Google, of course, with antitrust regulators breathing down your neck).On Wednesday, video monetization platforms Connatix and JW Player announced plans to merge into a new entity called JWP Connatix. That’s just a placeholder name, though; there’s a rebrand in the works.