Allure Magazine on Instagram: "Inclusivity. Accessibility. Individuality. Those buzzwords (along with vegan and cruelty-free) seem to define the ethos of nearly every beauty brand these days. But while many talk the talk, #RareBeauty walks the walk—and has achieved incredible success for it. (Estimates from 2024 exceed $400 million in yearly net sales.) Though Gomez’s reach on social media may be the way in for most people, her products deliver on their (kind) promises, winning a total of 7 Allu