Hyperlocal targeting is only one slice of what’s possible today. Modern media buying goes far deeper, using datasets like purchase behavior, lifestyle indicators, income ranges, and even credit-based signals to reach the right people with precision. The other advantage is cost efficiency. Platforms like Meta and Google are powerful, but they’re expensive. CPMs can range from $15 on the low end to $40 depending on the vertical. With banner inventory, you can often reach qualified audiences at $7–