42K views · 69 reactions | The world of professional pillow fighting is coming to the mainstream, as the Pillow Fight Championship (PFC) holds its first live, pay-per-view event in Florida on Jan. 29. "It's not something where you sit there and laugh and feathers are flying," CEO of PFC Steve Williams told Reuters. "It's serious. It's hardcore swinging with specialized pillows." The fights will be available to view on sports streaming platform FITE. | cheddar news | Facebook