This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho

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"Pets are not a good investment"

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I begged him to try. To talk. To take responsibility. To show up for our marriage. To do literally the bare minimum after blowing our life apart. EVEN AFTER HE DIVORCED ME I STILL BEGGED… And he refused. For months. But the second I finally said, “I’m done”… suddenly he was motivated. Suddenly he was capable. Suddenly he cared about “the family.” Not because he wanted to fix what he broke but because he lost access to controlling the narrative. And the moment I held a boundary? He weaponized the