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Why Delta is Leaning Into Pop Culture to Drive Loyalty

WSJWSJ Leadership Institute

Why Delta is Leaning Into Pop Culture to Drive Loyalty

CMO Alicia Tillman explains why posts tied to The Summer I Turned Pretty" and "Wicked" became the airline's top performers this year, and why today’s consumers expect brands to show up where culture lives.

Effortless Summer Style You Need to Try This Green & White Outfit! 🤩 #fashiontrends #styleinspo

Effortless Summer Style You Need to Try This Green & White Outfit! 🤩 #fashiontrends

Fashion For Street Style

Hot Summer Vibes with Trendy Short Jeans Outfit for Girls! p3 #OOTD #FashionTrend #shorts

Hot Summer Vibes with Trendy Short Jeans Outfit for Girls! p3 #OOTD

Summer Fashion Trends

Sean...Chris...interrupting something? | The Summer I Turned Pretty

Sean...Chris...interrupting something? | The Summer I Turned Pretty

YouTubePrime Video

576.7K views1 month ago

Bombastic doesn't even begin to cut it. | The Summer I Turned Pretty

Bombastic doesn't even begin to cut it. | The Summer I Turned Pretty

YouTubePrime Video

909.9K views3 months ago

Finally Over It

Finally Over It

YouTubeSummer Walker - Topic

90.3K views1 week ago

Top videos

These 31 Movies Will Have You Ready for Summertime

These 31 Movies Will Have You Ready for Summertime

イスラエル、ヒズボラ幹部を殺害組織再建の任務中

イスラエル、ヒズボラ幹部を殺害組織再建の任務中

WSJSummer Said,Dov Lieber

イラン資金、ドバイ経由でヒズボラに過去1年で10億ドル

イラン資金、ドバイ経由でヒズボラに過去1年で10億ドル

WSJDov Lieber, Omar Abdel

Summer Dresses Haul

Calvin Harris - Summer (Official Video)

Calvin Harris - Summer (Official Video)

YouTubeCalvinHarrisVEVO

1.7B viewsApr 6, 2014

Calvin Harris - Summer (Lyrics)

Calvin Harris - Summer (Lyrics)

5.6M viewsDec 15, 2023

Belly Can’t Stop Thinking of Conrad in the Club | The Summer I Turned Pretty | Prime Video

Belly Can’t Stop Thinking of Conrad in the Club | The Summer I Turned Pretty | Prime Video

YouTubePrime Video

307K views3 months ago

These 31 Movies Will Have You Ready for Summertime

These 31 Movies Will Have You Ready for Summertime

イスラエル、ヒズボラ幹部を殺害組織再建の任務中

イスラエル、ヒズボラ幹部を殺害組織再建の任務中

WSJSummer Said,Dov Lieber

イラン資金、ドバイ経由でヒズボラに過去1年で10億ドル

イラン資金、ドバイ経由でヒズボラに過去1年で10億ドル

WSJDov Lieber, Omar Abdel-Baqui,Summer Said

20 Summer Bedding Ideas to Help You Sleep Soundly on the Hottest Nights

20 Summer Bedding Ideas to Help You Sleep Soundly on the Hottest …

20 Contenders for 2023’s Song of the Summer

20 Contenders for 2023’s Song of the Summer

U.S. Retail Sales Rose 0.2% in September, Below Expectations

U.S. Retail Sales Rose 0.2% in September, Below Expectations

Speed Win Inaugural $80,000 New South Wales Music Prize

Speed Win Inaugural $80,000 New South Wales Music Prize

PitchforkNina Corcoran

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