RFM Analysis: A Complete Guide | Revised 2023 | Daasity
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There is a little known about the RFM Analysis in eCommerce. When using it, you can find yourself having a clear view of your buyer persona and more loyal customers. You are losing tons of opportunities while not using the RFM Analysis to discover your most valuable customer segments. According to an RJMetrics study, after 24 months, 50% of the revenue is generated by returning customers in eCommerce. RFM is your ally in the retention game. When you know your customer’s buying behaviors, you are
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